Google Removes PPC Ads From Right Hand Sidebar

No Comments

Google has officially started rolling out an update to the paid search layout that will remove ads from right hand sidebar and show 1-4 ads above the search results, the rest will appear at the bottom of the search results. High-volume and the more broad search terms are seeing the largest impact. Long-tail and niche specific terms will see their sidebar ads disappearing in the coming weeks.

google removed sidebar

 

What Does This Mean For You?

If you are running an Adwords campaign this could have some effect on your ads. If you’re not in the top 3-4 spots, you could see a significant drop in your click-through-rate (CTR). If your ad is in the number 3 or 4 spot you may see an increase in click-through-rate.

How Will This Impact Organic Results?

This recent change has pushed down the organic results a bit, especially for local-based searches. Now you will have 1-4 ads at the very top, the map pack, then you will have the organic results below the fold. It will be interesting to see if searchers will scroll further rand further to get to the organic results or those results start to see a decline traffic.

What are your thoughts? Leave us your feedback below!

PixelPoynt is a Chapel Hill, NC-based digital and online marketing agency that has been in the business of helping small business online for over 5 years. We offer a free analysis and consultation to any small business that is looking to expand their online efforts. Get in touch with us today and we’ll help bridge the gap between your business and the online world!

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

[]
1 Step 1
Nameyour full name
keyboard_arrow_leftPrevious
Nextkeyboard_arrow_right

More from our blog

See all posts

Leave a Comment