Google Ads Costs Are Quietly Soaring—Why Your CPCs Keep Climbing Every Year
Your Google Ads costs are spiraling up 2.33% yearly, and the truth behind it will make your jaw drop. Are you paying too much for clicks?
Google Hands Over $100 Million in Ad Fraud Suit After Years of Denial
After denying wrongdoing for 14 years, Google silently hands over $100M in advertising fraud money - but the real story lurks beneath.
How Does Pay-Per-Click (PPC) Work? A Guide On Pay-Per-Click Marketing
Pay per click advertising is used by businesses of all sizes to attract targeted traffic to their websites. This popular online advertising model allows website owners to place ads on…
Google Removes PPC Ads From Right Hand Sidebar
Google has officially started rolling out an update to the paid search layout that will remove ads from right hand sidebar and show 1-4 ads above the search results, the rest…
5 Reasons Why Pay Per Click Ads Work Well for Small Budgets
Few young businesses have piles of cash for marketing but I’ll take the challenge of thinking hard about where to spend marketing dollars any day. One way we’ve had success…
10 Steps to Create Killer Facebook Ad Campaigns
Creating highly effective and impactful advertising campaigns on Facebook requires a strategic approach. This article presents a comprehensive guide on how to create successful Facebook ad campaigns that generate optimal…
